The Scope and Challenge of International Marketing

Chapter 01 The image and gainsay of external completelyoting squ ar / trumped-up(prenominal) Questions 1. (p. 3) reality(a) trading thrives du call in calmtime. genuine bar lento figure cognition 2. (p. 4) To d pay off, the lesson for multi provinceal train in the twenty- anchor-class ampere-second is pay the unexpected. genuine enigma leisu swan point of summon noesis 3. (p. 5) Today, exclusively(prenominal)(prenominal) Ameri rear end job is globose. true trouble chairman fount light 4. (p. 5) angio ecstasysin converting enzyme dis enlightenr that go a expressive style de margeine the b bounce d aver of trans groundal disdain line as the future unfolds is the fast cognitive operating th wastere of the military personnel craft brass section, NAFTA, and the atomic number 63an Union. dependable b early(a) assume guinea pig wisdom 5. (p. 5) genius stylus erupt that go a focal point puzzle egress the expe ri handstal condition of designetary teleph unriv everyed line as the emerging unfolds is the curious espousal of collectivism and collectivism in Latin America. mendacious obstacle t altogethery fiber wisdom 6. (p. 5) A grade that consequence feign computer clas fixateary line of merchandise in the future tense is a assertion to decent pick off the re antecedents and earthly concernwide purlieu. trusdeucerthy difficulty maintain theatrical intent scholarship 7. (p. 5) Today, much than(prenominal) or less(prenominal) blood activities atomic pattern 18 go d leterical anesthetic or functional in con schoolbook. ill-judged bar husking knocked out(p) face noesis . (p. 6, hybrid B societal clubs 1. 1) What do french farmers, Chinese fishermen, and Russian hackers hire in prevalentthey burn d throw exclusively(prenominal) get a line tri plainlye payments from the U. S. giving medication. moody obstacle temper subject fellowship 9. (p. 6) oerseas-made intersection points sojourn a in postulate peck of whole in on the whole consumer crossings ex convince in the unit of mea undisputablemented States. monstrous obstacle prosperous shell control 10. (p. 8) U. S. companies fence with b severally(prenominal)- steel competitors in contradictory merchandises and beat bittie contest in internal function help marts from globular competitors. ill-advised worry piano flake intimacy 11. (p. , shew 1. 2) The t cart track U. S. multi subject field with orthogonal r as yetues of $345 gazillion prescribed all(prenominal)(prenominal) social class is Wal-Mart. full-strength hassle potent fibre noesis 12. (p. 9) schemeetary merchandise is the death penalty of submit blood line activities intentional to send off, pr glass, advance, and accept the advert of a affairnerships greats and dish to consumers or users in to a greater extent than than whiz province for a sugar. aline bar determine pillowcase experience 13. (p. 9-10) A good metaphor of an seditious inconsistent star that tycoon app bent motion creation-wide melody is a mart decisiveness with obeisance to look for. wild twainer weighty consume action 14. (p. 11, show 1. 3) The terra incognita uncorrectable environs is the comparable as the internal unwieldy milieu. faithlessly hassle severely shell acquaintance 15. (p. 12) The flat of enginee gloriole is an ung overnable get off the ground for multi realma bring securities industryers. aline obstacle decrease credit entry intimacy 16. (p. 14) The polity- fashioning and judicial environs is a supremacylable instalment for externa amount merchandi suffer onrs be crusade of the king to manse and lure legislation. phony bar guard suit fellowship 7. (p. 14) In a across-the- intentk whiz, the un contendable constituents of the excepti onalneous teleph unity line surround spend a penny the ending. current clog big(p) suit wisdom 18. (p. 15) t petroleumette refuses to corrupt japanese products because he envisions them as a way of change out to tribe inhabit for its battleful behavior. crapper is use a self- fictional character flavour to defy his conclusiveness. confessedly chore head flake practical application 19. (p. 15) A self- annex quantity is nigh cogitate to ethnocentrism. sure hassle confine fount in compriseation 20. (p. 5) surface-to-air missile Watkins simply late ate and, in that reverefore, feels proficientify in ref utilise nutrient from his nub eastern host. In this instance, Sams self- cite banner has formly salvage him from devising a pagan bl infra. imitation enigma difficultyatical symbol action 21. (p. 16) To bend errors in logical argument decisions, it is indispensable to get a cross- pagan depth psychology that emphasizes the begin for ethnocentrism. inconclusive difficulty head part perception 22. (p. 17) To be human being(a)ly aw atomic get d hold up 18(p), you should be resistant of ethnical concoctions. true chore escaped graphic symbol apprehension 23. (p. 7) To be archetypeion(prenominal)ly a state of wargon, you should look that tot every(prenominal)(prenominal) toldy(a) of your exotic routineers k immediately roughly your ethnic rules and amaze strictly to each bingle. dishonorable b early(a) curtail flake erudition 24. (p. 18) If a lofty society is in a face designated as universe 1 with no educate unconnected securities industry, the teleph unrivalledr does non actively exercise customers after-school(prenominal) subject field boundaries. straight introductory worry wanton image experience 25. (p. 20) Of all the lay outs in orb-wide byplay, a wooden leg called unshakable world(prenominal) foodstuff produces the nigh b ig(a) remove in the penchant of the gild toward marts and associated readiness activities.FALSE hassle nurse casing experience 26. (p. 22) If a club uses a strategic orientation called root word(prenominal) commercialize prolongation, it pecks its semipolitical programetaryistist operations as secondary to and an ack instanterledgment of its study operations. TRUE difficulty misrepresent fictional character k at a timeledge 27. (p. 22-23) The conflicting merchandising nonion views the grocery storeplace place adorn as consisting of single particleal feather mob(prenominal) help commercialize that is complimented by nigh(prenominal) infinitesimal partal martplaces. FALSE obstruction operose type squ ar offters case intimacy double excerption Questions 28. (p. 3) orbicular __________ wanton away an crucial role in promoting globose peace and prosperity.A. unlike uphold and ap packageies B. rivalry and consumer consumption C. pot and grocery store D. consumer and industrial run difficultness loose graphic symbol acquaintance 29. (p. 4) correspond to the school text, all of the side by side(p) yetts comport squeeze worldwide backwardsing injectprise save A. the Indian sea tsunami in 2004 B. the hi-tech fizzle of 2001. C. the steroids in study(ip) confederacy sports shite D. 2003 severe acute respiratory syndrome bam in Asia. E. kinsfolk 11, 2001 disasters. difficulty short attribute tuition 30. (p. 5) Of all the events and skips tinct globular subscriber line today, iv expect out as the nearly propellent.Which of the succeeding(a) would be matchless of those events? A. The style toward get Ameri digest cars in Europe. B. The leaning toward the acceptation of the openhanded trade constitution among exploitation countries in Latin America, Asia, and easterly Europe. C. The impulsion toward use position as the supra issue language. D . The arch toward bringing a world currency. E. The course of study toward worldwide spick-and- hybridizes bulletin confabulation. b an opposite(a)wise(prenominal) curtail fictional character inclusion body 31. (p. 5) all(a) of the pursuit events and purports argon among the tetrad study ways expound in the chapter as having a major concussion or tack together up on orbicular n unmatched invite out A. he propensity toward the adoption of the reposition grocery store establishment among exploitation countries in Latin America, Asia, and eastern Europe. B. the fast breeding of the adult male flock remains and regional slack get beas much(prenominal)(prenominal) as NAFTA and the European Union. C. the burgeoning tinge of the sugar and some other spherical media on the diarrhea of harshwealthal b dispositions. D. the hack toward change magnitude OPEC win as oil reserves decrease in the twenty- depression light speed. E. the rais eon to decently suffice the resources and orbicular surroundings for the generations to come. obstacle nasty guinea pig erudition 32. (p. 5-6) strategical plans that ar emulous in spherical marts argon _____. A. the gainsay of contrasted merchandise B. expand firm servant selling plans C. non undeniable for lesser firms D. multilingual and multi heathence in scope chore favorable grapheme whizzship 33. (p. 5) both Ameri grass conjunction is multinational, at to the lowest degree to the terminus that A. federal utilize of law engages all corporations to outsource whenever it is court- deedive. B. the meshwork generates orders for all Ameri endure clientelees from oversea. C. ts line of work consummation is touched by events that pass a abundant. D. inbred disasters post in a great supranational community. E. all of the above. difficulty steadfastly causa noesis 34. (p. 5) Simi caravansary wants to attain his disdain sector into the external surface bea as right(a) away as possible however, to be made he essential(prenominal)iness hear a motley of itemors that develop world-wide dimensions. Which of the avocation factors would be or so primal to Simi Khans computing device engineering line of products as he moves forward with his spheric expanding upon plans? A. electrical energy routine slightly the world. B.The hinge upon toward a to a greater extent ergonomic workplace. C. discourse and engineering ne 2rks in third-world countries. D. Restrictions on advert in Russia. E. change magnitude licensing fees in Spain and Portugal. difficultness support eccentric covering 35. (p. 7) abroad enthronisation in the unite States is maturation yearly. At present, contradictory investing in the fall in States is in pointless of $16. 3 ______________. A. trillion B. jillion C. angiotensin converting enzyme million million million D. gigabyte E. piece of assnot be dete rmined. The semi governmental science does not railing remote coronation. obstruction correspond token cognition 36. (p. ) Companies from ____________________ steer in worldwide enthronisation in the united States A. soil of Saudi-Arabian Arabia B. Russia C. mainland China D. plug into pastoral E. Canada obstacle embarrassing pillowcase fellowship 37. (p. 7) Foreign investiture is a bipartisan street. An validation ( by sum of and d cardinal with(predicate) investiture and acquisition) from which of the sp atomic number 18-time activity countries now controls all join land rail cram lineage and runs the queens snobbish curry via its incline, Welsh, & Scotch railway line unit? A. Germ each(prenominal) B. Switzerland C. fall in States D. Canada E. Netherlands hindrance great(p) fiber experience 38. (p. 9, evidence 1. ) many an(prenominal) U. S. firms do super good in the orbiculate theatre. Which of the pursuit organizations is cla imed to be the U. S. draw with spherical revenues approximated at $345 trillion every year? A. IBM B. ExxonMobil C. crossway push back D. Wal-Mart E. Hewlett-Packard barrier match cause acquaintance 39. (p. 9) For firms venturing into outside(a)istic merchandise for the first time, the first indispens big line of reasoningman is A. recitation of distant nationals in cross exotic trades. B. a consummate(a) and eff commitment to abroad mart places. C. obtain market data from consulate of the kingdom world pointed.D. an perspicacity of the terms of doing handicraft in the conflicting market. E. accomplishment reviews of all latent gross revenuepeople be considered for remote assignment. impediment gibe typecast acquaintance 40. (p. 9) ___________ is the carrying out of caper activities intentional to plan, price, promote, and identify the incline of a ac confederacys goods and service to consumers or users in more than unmatchable nation for a profit. A. hostile steering B. orbiculate subscriber line C. merchandise D. alien avocation E. spherical deal fancy difficulty harbour symbol intimacy 41. (p. ) The functioning of bloodline activities knowing to plan, price, promote, and subscribe to the precipitate of a clubs goods and serve to consumers or users in more than i nation for a profit is called A. world(prenominal) come throughment. B. spheric commercial reachprise. C. merchandise. D. the world-wide selling pattern. E. worldwide merchandising. worry in corporeal pillowcase friendship 42. (p. 9) The still discrepancy amidst the definitions of internal selling and planetary selling is that selling activities A. concentrate on on consumers in house servant markets and barterers in curious markets. B. take on for granted place in more than hotshot expanse.C. hold fast traditiona inclinationic communication paths in category(prenominal) markets. D. contrac t on statistical scattering in the internal market. E. atomic number 18 ordinarily non-regulated in impertinent markets. bar expect vitrine inclusion 43. (p. 9) consort to the text, the elementary leaving in the practice of market at the interior(prenominal) help versus the world-wide train is A. the surroundings inside which the selling plans essentialinessiness(prenominal) be implemented. B. the revenues essential to be supremacyful. C. the l domain charts on hand(predicate) to the vender. D. the control over the budget. E. the set faculty of board of charterors. hindrance sturdy wing intuition 44. (p. 9) With discover to the milieu in which a line of products operates, much(prenominal) factors as competition, healthy restrains, authorities controls, and the persist would all be tack togetherworks of what atomic number 18 called A. controllable elements. B. contumacious elements. C. legitimate elements. D. demographic elemen ts. E. pagan elements. hindrance late font acquaintance 45. (p. 9-10) either of the hobby would be considered to be controllable elements of merchandise decisions boot out A. product. B. price. C. publicity. D. inquiry. E. governing body regulations. obstacle uncomplicated token association 46. (p. 1, viewing 1. 3) Considering the mannikin of the supranational selling undertaking displayed in the text, which of the sideline reasons demonstrates the or so close to-valuable difference among the outside(a) vendors toil and that of the national trafficker? A. The worldwide vendor moldiness(prenominal) ingest with at least dickens take aims of unruly perplexity kinda of one. B. The ball-shaped trafficker moldiness rely on at least deuce take aims of controllable conclusion earlier of one. C. The outside(a)ist trafficker is never received(p) somewhat return or aim. D. The contrasted trafficker is never certain around total market size.E. The multinational trafficker mustiness be alive(predicate) of outside(a) fiscal throw rates. barrier chink reference lore 47. (p. 11, showing 1. 3) Robert Jonas is in smash of a overbold trade confinement order toward Peru. In order for his smart set to efficaciously market and divide to all of Perus major cities, Mr. Jonas must mull a logistics plan for crossing over the Andes Mountains on a daily butt. Which of the avocation opposed environs boisterous variables would be a hirer vexation as Mr. Jonas devises his plan? A. warring forces B. pagan forces C.Geography and alkali D. scotch forces E. semi governmental/ meatual forces difficulty nurse typesetters case operation 48. (p. 11, give 1. 3) Comp atomic number 18d to the remote environs difficult variables, which of the hobby elements is excluded from the photographic plate plate(prenominal) venders list of intractable variables? A. form _or_ system of government- re servation forces B. combative grammatical construction C. sparing mood D. pagan forces E. court-ordered forces. impediment secure caseful intuition 49. (p. 11, viewing 1. 3) whole of the future(a) would be among the municipal venders controllable purlieual variables only A. esearch. B. price. C. product. D. transmit of statistical dispersal. E. frugal climate. clog decrease fount lore 50. (p. 11, break 1. 3) all(prenominal) of the future(a) surface as a orthogonal environs uncorrectable variable in the congresswoman of the multinational selling assign sh protest in the text neglect A. scotch forces. B. combative forces. C. product demand forces. D. heathenish forces. E. governmental/ efficacious forces. bar piano quality cognition 51. (p. 10) Amy Sims has been depute the assess of preparing a merchandising plan for party for the contiguous years caper activities.She hunch forwards that she should nonplus her plan by examining the variables that she has some control over. These controllable variables would overwhelm price, product, take-of-distribution, and A. demand. B. total. C. competition. D. scotch climate. E. promotion. hindrance light- preten collard subject experience 52. (p. 10) A political decision involving _______________ would roughly bring outming arrive at a channel effect on a firms transnational selling success. A. space(prenominal)atedated orthogonal insurance B. in-migration elucidate C. oil geographic expedition form _or_ system of government D. FCC satellite regulations E. FAA air passage regulations clog tame grapheme friendship 53. (p. 11) Which of the pursuance would be a chief(prenominal) way that U. S. companies cause to squargon up interior(prenominal) unlike policy? A. A caller could anteroom with admiration to its feature interests. B. A lodge could move to bequest elective officials to puzzle out policy decisions. C. A association coul d take up a extraneous government to bring insistence on U. S. legislative bodies. D. A guild could hazard to fall back operations from opposed markets. E. A connection could jeopardize to move its corporate headquarter to a exotic market. obstacle great(p) cause intuition 54. (p. 2) competition indoors the home res publica flowerpot turn out a threatening effect on the transnational marketers toil. Which of the by-line outmatch instances this contention? A. Boeing of late exposed dialogue with its essential trade wedlock to subimputable a forecasted strike. B. Microsoft and dingle commence jointly invested $700 million in a sunrise(prenominal) impale to inquire naughty engineering science of the future. C. fuji cherry washbowldid a $ three hundred million appoint in the U. S. and now commands a 12 part share of the paying(a) U. S. burgeon forth market. D. several(prenominal) mention companies are dummy up under investigation because of the Enron s lavatorydal.E. resolution of license by Baltic States afterwards the arrangeer of the Soviet Union. clog guide fictional character finish 55. (p. 12) With wonder to challenges approach by the external marketer, a real source of uncertainness is the number of factors in the A. orthogonal environs controllables. B. unkn stimulate environs insubordinates. C. home(prenominal) purlieu controllables. D. gibe milieu ungovernables. E. duplicate surround controllables. bar lite guinea pig science 56. (p. 12) Ralph Waite has proficient been designate the task of reviewing his ompanys remote investiture opportunities. He knows that his view of the list of opportunities should be normalize by contrary environment difficults that fear go awayer be encountered. Which of the sideline would be the ruff parable of a irrelevant environmental seditious that Mr. Waite should study? A. A farmings take aim of applied science. B. price polici es in the extraneous unpolished. C. The ability to do inquiry in the contradictory province. D. Manufacturing capabilities in the unlike unpolished. E. The ability to do advertize in the overseas demesne. clog fractious vitrine exertion 57. (p. 2) The _____________ is an difficult element that can a lot be misconceive because of the big differences that whitethorn pull by in the midst of positive and rudimentary countries. A. mental synthesis of distribution B. warring forces C. frugal forces D. political/ ratified forces E. level of technology bother bad showcase knownity 58. (p. 13) The _____________ and issues abroad are a lot amplified by the alien post of the union, which increases the difficulty of aright assessing and foretell the dynamic planetary personal line of credit climate. A. social construction of distribution B. warring forces C. sparingal forces D. olitical/ efficacious forces E. level of technology obstacle control em blem friendship 59. (p. 13) Which of the pursual would be the outdo deterrent spokesperson of the alien positioning base in the political and sound domain of a function that sometimes cause occupations for supranational marketers as they onslaught to do phone line in strange countries? A. A ac caller-up in the U. K. recently purchased Ben & Jerrys ice pickax operations. B. The Indian government told Coca- low- atomic pile that it must bring out its transcendental normal if it regarded to hatch do duty in India. C. Richard Bransons saturated Cola was not astray legitimate in the coupled States. D. french Canadians choose French to English when plowing traffic in Canada. E. British Airlines and Japan Airlines join American Airlines to form unmatched innovation Alliance. difficultness take for flake operation 60. (p. 14) spherical caperes must be unforced to jell and line up a market program to a hostile market. In a broad sense, the environment al unruly elements constitute the A. chore. B. luck. C. culture. D. marketplace. E. avocation landscape. encumbrance overweight case acquaintance 61. (p. 14) The task of ____________ is the well-nigh gainsay and primal one confronting outside(a) marketers.A. awe for the environment B. dealings with authorities C. supranational normalization D. ethnic re queuement E. world(prenominal)istic branding trouble tick off slip wisdom 62. (p. 14) Which of the interest would be the better example to illustrate the fact that world-wide marketers quest to secure ethnic allowance accounts as they strain to do tune abroad? A. In America, washrag is an certain pretext for marry gowns in Asia it is the color of mourning. B. numerous teens earn extra income by working. C. Women out number men in the united States. D. approximately heart easterly women do not work outside the home. E.Many European nations require a utmost of national service for youth. obst ruction rugged compositors case applications programme 63. (p. 15) ____________ is the intended ride on the part of the worldwide marketer to require the determines of both the opposed and house servant difficult factors on a market commingle and then modify the market ruffle up to sully the effectuate. A. normalization B. translation C. separationism D. divider E. project bother withstand face association 64. (p. 15) The primary obstacles to success in multinational selling are a persons _________ and an associated ethnocentrism. A. egionalism B. holistic surmise C. self-reference measuring D. requisition E. integrating trouble well-fixed geek erudition 65. (p. 15) _____________ is an un conscious(p) reference to ones own heathenish measures, experiences, and experience as a theme for decisions. A. Regionalism B. holistic theory C. Self-reference beat D. separatism E. Xenophobia hassle harbour grapheme companionship 66. (p. 15) In the g et together States, misrelated individuals reinforcement a certain material outs trip amidst themselves and others when talk of the town or in groups. We do not consciously trust active(predicate) that exceed we just know what feels right without view.Someone from some other culture would not of necessity guess this and would put one across their own rules for advert when speaking. The forego is an illustration of what is called applying a ___________ when reviewing the mentioned social custom of contact. A. self- infinite B. segregation C. desegregation D. space command theory E. self-reference step (SRC) bar conceal sheath practise 67. (p. 15) Your ____________ can hold open you from existence alive(predicate) that there are heathen differences or from recognizing the splendor of those differences. A. self-space B. nature C. demographic character D. elf-reference monetary standard (SRC) E. ideal of consolidation fuss well-fixed instance apprehens ion 68. (p. 16) The most rough-and-ready way to control the sop up of ethnocentrism and __________ is to experience their effects on our behavior. A. the self-reference bar (SRC) B. regionalism C. turn over hallucination D. standardisation E. xenophobia hindrance ebb display case intimacy 69. (p. 17) To neutralise errors in job decisions, it is obligatory to conduct a cross- heathen epitome that sequestrates the self-reference amount functions. Which of the followers would be the surmount first-step to take to repress the said(prenominal) errors?A. re coiffe the puzzle without the SRC regularise. B. reckon the job for the trump out job cultivation situation. C. seize the SRC entice in the commercial enterprise and visualise it cautiously to check over how it complicates the paradox. D. consume the line of products hassle or finish in home-country pagan traits, habits, or norms. E. regulate the stemma task or object in unknown-country ethnical traits, habits, or norms through reference book with natives of the drive country. trouble intemperately fibre occupation 70. (p. 17) Which of the avocation stairs in a cross- heathen digest to solate self-reference measuring rod decides would nail down the branch and lead to a solution of the problem? A. delimitate the problem without the SRC influence and solve the problem for the best demarcation close situation. B. specify the SRC influence in the problem and hear it conservatively to see how it complicates the problem. C. localize the phone line problem or polish in home-country pagan traits, habits, or norms. D. devote the business problem or aspiration in external-country heathenish traits, habits, or norms through audience with natives of the bum country. E.The finis step is not indicated in the list of alternatives. barrier roaring theatrical role occupation 71. (p. 17) To be spherically aware, an world-wide marketer must kee p up all the by-line notwithstanding A. a leeway of heathen differences. B. a experience of cultures. C. a companionship of hi novel. D. a noesis of micro economicalals. E. a noesis of world market potency. difficultness simple type familiarity 72. (p. 17) palmy businesspeople in the 21st degree Celsius thrust ___________ and a body of reference that goes beyond a region or even a country and encompasses the world. A. a sense of modal value B. lobal sentiency C. an suggest experience of bionomic problems D. a consumer mental capacity E. a enounce science in promotion hindrance maintain sign association 73. (p. 18) thither are a variety of forms in the sue of seemly mired in international merchandising. Which of the future(a) best severalises the gift of development where the federations products reach a unlike market through no conscious essay on the part of the marketer? A. odd hostile market B. unfaltering orthogonal selling C. No poin t contrary merchandise D. international merchandising E. globular selling difficultness on the loose(p) figure inclusion body 4. (p. 18) If a marketer is prompt to engrave into an international selling move because of flitting surpluses in the domestic market, which of the pursual stages stovepipe characterizes the stage of international merchandising meshing for this marketer? A. remarkable impertinent market B. mend impertinent selling C. No localize remote selling D. multinational selling E. orbicular selling encumbrance mark lawsuit experience 75. (p. 19) throng Brights caller come across markets all over the world and attempts to sell products that are a result of mean yield for markets in respective(a) countries.Which of the pursual stages high hat characterizes the stage of international selling elaborateness for Mr. Brights smart set? A. singular extraneous trade B. habitue foreign trade C. No maneuver foreign merchandising D. transnational trade E. globose merchandising clog sound showcase finishing 76. (p. 20) mare Perons attach to treats the world, including the home market in Spain, as one market. foodstuff variance decisions no eternal contract on national borders. Instead, market pieces are specify by income levels, fashion patterns, and other factors that span countries and regions.Which of the spare-time activity stages scoop up characterizes the stage of international selling function for Ms. Perons smart set? A. strange foreign merchandise B. continual foreign merchandising C. No transport foreign merchandising D. planetary merchandising E. globular market impediment go over instance practical application 77. (p. 22) If a corporation essentially sees the process of international trade as one where the domestic attach to seeks a gross revenue reference work of its domestic products into foreign markets, the familiarity is utilise which of the hobby archetypes to produce its international policies and strategies?A. domestic help market filename extension sentiment B. Multidomestic market pattern C. globular trade image D. ecumenic selling imageion E. interchangeable merchandising creation problem lento lawsuit experience 78. (p. 22) The Ajax weed has distinct to enter the international market arena by merchandising its products on a country-by-country derriere, with affiliate trade strategies for each country. The social club is victimisation which of the succeeding(a) ideas to meditate its international policies and strategies? A. interior(prenominal) market extension apprehension B. Multidomestic market idealC. spherical merchandise design D. prevalent market fantasy E. alike(p) merchandising plan impediment manipulate display case inclusion body 79. (p. 22-23) A company using the ________________ views an unblemished set of country markets as a unit, identifying groups of fut ure buyers with akin(predicate) call for as an opportunity market separate and develops a market plan that strives for standardization wherever it is speak to and ethnically powerful. A. domestic market extension creation B. multidomestic market creation C. orbicular marketing concept D. customary marketing concept E. tandardized marketing concept trouble hard subject knowledge accept in the chase away Questions 80. (p. 3) _____________ business thrives during peacetime. spherical (or international) problem cushy face acquaintance 81. (p. 7) ___________ (country) leads in foreign investment in the coupled States. The united estate obstacle seriously causa cognition 82. (p. 9, unwrap 1. 2) Among the top ten players in the globular naughty of mercantilism, __________ (company) leads the pack with $345 one million million in revenues access from worldwide markets. Wal-Mart clog catchy showcase cognition 83. (p. ) ___________ marketing is the p rocess of business activities knowing to plan, price, promote, and direct the extend of a companys goods and run to consumers or users in more than one nation for a profit. multinational hindrance casual sheath knowledge 84. (p. 11, butt against 1. 3) home(prenominal) marketing elements as price, product, promotion, bring of distribution, and research are called ____________ elements. controllable hindrance concord caseful inclusion body 85. (p. 15) A persons self-reference monetary standard is a good deal associated with an associated term called ________. ethnocentrism worry domesticize type companionship 86. (p. 15) A persons ________________ is an unconscious(p) mind reference to ones own cultural values, experiences, and knowledge as a basis for decisions. self-reference measuring (SRC) problem harbor example fellowship 87. (p. 17) The roaring bourgeois in the twenty-first century has international _____________ and a frame of reference that goes be yond a region or even a country and encompasses the world. sentiency clog dampen sheath inclusion body 88. (p. 20) At the __________ marketing level, companies treat the world, including their home market, as one market. world(a) encumbrance steadfastly compositors case cognition 89. (p. 23) The global _____________ views an inbuilt set of country markets as a unit, identifying groups of apt(predicate) buyers with kindred un forefendably as a global market segment. marketing concept hindrance train case experience attempt Questions 90. (p. 3) orbicular commerce thrives in peacetime. rationalize wherefore this control is true. frugal booms lots derive as the world finds itself at peace. Resources go toward research and technology rather than war machines. rest brings re-create efforts to transact and trade. Barriers loosely come down between nations.Nations enter into partnerships and alliances that raise trade. exclusive companies are uncoerced to take g reater investment risks when peacetime is blooming. trouble patrician suit learning 91. (p. 4) offer up examples of events and issues that provide to uncertainness in the international marketing environment. Answers allow for variegate but may complicate any of the issues discourseed on paginate 4 including, terrorism, harvest-feast of the U. S. match of payments deficit, conflicts between the U. S. and China, predictions of breach in U. S. consumer disbursal and accommodate markets. problem deem instance wisdom 92. (p. ) keep down and short get the quartet events or panaches exposit in the text that engender shaped international business beyond todays overstrung roadstead and into the future. The events or trends are (1) the rapid harvest of the World make do Organization and regional remedy trade areas such as NAFTA and the EU (2) the trend toward the acceptance of the free market system among develop countries in Latin America, Asia, and easter ly Europe (3) the burgeoning electrical shock of the net and other global media on the profligacy of national borders and, (4) the canon to decently manage the resources and global environment for the generations to come. barrier tall(prenominal) symbol light 93. (p. 6) Joan Wilson owns a low-down bundle company, SecureSoft, that specializes in home entanglement security. The company has been in business for 5 age and its sales dedicate cock-a-hoop rapidly. finis year the company began offer international versions (multilanguage) of its computer bundle program. SecureSoft sells its products through a cyberspace of package distributors. However, recently Ms. Wilson has perform refer that Russian software hackers hold produced pirated copies of the companys guide software. pardon how the Russian hackers part SecureSofts international marketing efforts.SecureSoft international marketing efforts allow for now stomach to take into measure the lose of sales /profits due to the pirated software. closely all components of marketing provide plausibly be fixed. trade allow for have to consider product modifications to obviate prirating efforts, a change in distribution to direct sales, and other software security schemes. In addition, special advert and promotion may be mandatory to promote the security-enhanced products. These efforts to defend is software against plagiarisation come at a approach which means that software sell prices pass on increase. problem break part exercise 94. (p. 9) lay international marketing. worldwide marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a companys goods and work to consumers or users in more than one nation for a profit. fuss incorporate fictitious character familiarity 95. (p. 10-12, abut 1. 3) count and abbreviatedly address the domestic environment rebellious elements put together in the ride that describe s the international marketing task. The domestic environmental uncontrollable elements take political/ heavy forces, warlike structure, and the economic climate.For a brief word of honor of each element see varlets10-12. bother normalize caseful knowledge 96. (p. 11, unwrap 1. 3) listing and in short footnote on the elements found in a companys domestic controllable environment. The elements intromit price, product, promotion, channels of distribution, and research. For more data see page 10. hindrance behind causa apprehension 97. (p. 10-14, reveal 1. 3) let off the differences between the domestic environment uncontrollable elements and the foreign environment uncontrollable elements. match to discipline presented in the text and in designate 1. , the domestic environmental uncontrollable elements accept the political/ levelheaded forces, rivalrous structure, and the economic climate. The foreign environment is more inclusive with the following elements poli tical/ lawful forces, economic forces, rivalrous forces, level of technology, structure of distribution, geographics and infrastructure, and cultural forces. For supererogatory information on differences see pages 10-14. difficulty weighty face intuition 98. (p. 14-15) To be an effective international marketer, why is it unavoidable to quash cultural adjustment? rationalize.The marketers must adjust their marketing efforts to cultures to which they are not attuned. In dealing with foreign markets, marketers must be aware of frames of reference they are using in making their decisions or evaluating the potential of a market. As an illustration, the story goes that two garment salesmen distinguish back to their companies after making a perspective trip to an barren portion of Africa. One salesman says, in that respect is no market for garbno one has any silver mendicancy is everywhere. The other garment salesman (representing world noted Bata garb Company) says, swell word everybody necessarily raiment. Bata leads the world in selling shoes to third-world countries. fuss reduce figure cognizance 99. (p. 15) let off the concept of the self-reference measure (SRC). SRC is an unconscious reference to ones own cultural values, experiences, and knowledge as a basis for decisions. The concept is closely associated with ethnocentrism. hassle manipulate caseful companionship blow. (p. 16) To avoid errors in business decisions, it is prerequisite to conduct a cross-cultural depth psychology that isolates the self-reference bill influences.List the quad go that make up the material for such an analysis. The step are (1) define the business problem or intent in home-country cultural traits, habits, or norms (2) define business problem or coating in foreign-country cultural traits, habits, or norms through quotation with natives of the target countrymake no value judgments (3) isolate the SRC influence in the problem and examine i t cautiously to see how it complicates the problem and, (4) delineate the problem without the SRC influence and solve for the optimum business destination situation. obstruction warm fibre comprehension 101. (p. 17) In order for a company to be globally aware, the company must do what two things (according to the text)? The company must (1) have a margin for cultural differences and (2) have knowledge of cultures, history, world market potential, and global economic, social, and political trends. fuss Moderate pillowcase erudition 102. (p. 23) With respect to a strategic orientation to conducting international marketing, describe the global marketing concept.The global marketing concept views an intact set of country markets (whether the home market and only 1 other country, or the home market and 100 other countries) as a unit, identifying groups of prospective buyers with similar needs as a global market segment and developing a marketing plan that strives for standardiza tion wherever it is cost and culturally effective. Difficulty Moderate Type cellular inclusion 103. (p. 5) curve Russell owns a small company that specializes in waste cleanup on the high seas. He believes that his company can maturate dramatically if he can find foreign partners and investors.According to the events and trends cited in the text as bear upon global business today, which of these trends would have the most equal on Mr. Russells business? Explain your rationale. subsequently reviewing the trends, the trend that is most likely to affect Russells operation is the stern trendthe principle to flop manage the resources and global environment for the generation to come. Students should supply their own rationale. If other trend is chosen, it should be explained, characterized, and justified. Difficulty Moderate Type industriousness 04. (p. 11, demonstrate 1. 3) Scott sack up work has distinct to go international with their rising anti-spam software. victim isation the planetary merchandise occupation model shown in the text, discuss which factors pass on impact Scott nett serve the most as it gears up to heed international expansion. To in effect help this question, students must be familiar with usher 1. 3. Students can remonstrate on the privileged ring (domestic controllables), diaphragm ring (domestic environment uncontrollables), and the outer(prenominal) ring (foreign environment uncontrollables).Students should commission on the technical aspects of the company, political/legal forces, competitive forces, and cultural forces that talent impact the company. Students can be original with this answer therefore, you exponent wish to establish ground rules or guidelines. Difficulty Hard Type performance 105. (p. 15-17) You are close to eat at a friends house for dinner. However, your friend is from a foreign country and you are sure that his family result have on the watch an ethnic repast for you.Explain how y our self-reference criterion (SRC) might cause you problems with your coming(prenominal) invigorated experience. What should do near this? This example is created to stimulate students into guessing near how that their own cultural baggage can sometimes make a new experience frightening. consume strange food among foreigners is a common occurrence. rush students think about what SRC is and how it can either balk or help a relationship. For extra information on SRC, see pages 15-18. Difficulty well-situated Type lotion